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Thursday, May 06, 2004

Al O'Gator and the Crocodialtones

Normally, on a day like today, i would be revelling in yesterday's brilliance and feeling no need to post again right after a glorious entry like that. But i realized that living in the past is no way to live. Like artificial fingernails, i must press on.

Today, a post about Bisquick. I propose to persuade you how good an idea it was to name it Bisquick, and not something else.

First, there's the "Bis" part, an obvious reference to biscuits. Had they not included this powerful syllable, who knows what sort of confusion could have broken out? "What is this stuff?" "I don't know, but I guess it's quick." "Well, should we get some?" "Heavens, no! It might make off with the baby!" Well, you say, they might have used a different syllable instead. I challenge you to find a better syllable. Disquick? It would pop out of the oven and cast aspersions on your hygiene. Swisquick? It would yodel up a storm, but make an uncooperative sidedish. Misquick? Nothing good ever comes from that prefix. No, Bisquick is the clear choice here, although certain police departments have made good use of Frisquick.

Next, there's the "quick" aspect of the name. In today's up-and-at-em, go-get-em, rock-em-sock-em, too-busy-for-the-"th"-in-"them" society, customers want something that won't take too much time. Times have certainly changed since Bisfouryearsormore went bankrupt in 1810. I could make lots more jokes in this vein, but i want to keep this quick. Hee... Thisquick.

In conclusion, all the stuff i already said. Is there a better name for Bisquick than Bisquick? No.

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